Creative Brief Assignment 3

Required Reading Questions

1. Do's and Dont's of Web Design example link: Menagerie link

2. Framing a project in a story format can significantly improve the process of the storyline.By creating a structured narrative I can more difinitively pinpoint the protagonist, their challenges, and their relationships with other characters in the story. Framing projects in a story format is actually important because it helps to build the user experience especially if you have a strong narrative. When narrating the user interactions and journey, it's easier to pinpoint where the project needs improvement. Finding the flaws in your project is just as important as creating one. The ideas that you provide in the beginning are the backbone of the project. Therefore, it's crucial that the entire process is documented and reviewed with an open mind. Critiques and reviews from outside perspectives should be welcome, and refining your ideas is part of the process. Ultimately, your project would be more comprehensive and efficient to analyze for the viewer.

3.Establishing hierarchy and emphasis in typogrophy is important because it's the most effective way to convey information to the reader, at the readers convenience. Several methods to create hierarchy include, font size, weight and style, color and contrast, spacing, and typefaces.

A good example of hierarchy is the Medium Typography Guide, which showcases various typographic practices to create clear visual hierarchy and emphasis in design.

Medium Typography Guide

Creative Brief

Problem: The main issue that I'm addressing with my semester project is the fact that many people don't know how to style their outfits, and what to do with discarded pieces of clothing in their closets. Not only is it a waste of time to try on as many outfits as you can before you go to school/work, but the stress that goes into choosing an outfit for the day can actually be a huge burden. While this may not seem like a pressing issue, I personally have wasted a lot of time trying to choose my outfits last minute. Not only has this made me stressed, I've ended up being late to events and have frustrated the people waiting for me. It's rude to be late and even more rude if it was because you did'nt know what to wear. Luckily, this webpage will solve all those problems!

Audience: My audience is mainly towards younger people. Such as children, teens, young adults, and even middle aged adults. However, my website would most benefit students like me, who take too long deciding what to wear for each occassion. The audience would probably also be majority females because we usually take the most time deciding outfits.

Competition: The only competition that rivals my idea would be pre existing websites that help style your clothes online. A few examples include "Lookbook", ShopLook, Stitch Fix, Pinterest, and Chicisimo. All pre existing websites that revolve around styling your clothes online. However, my website would have more features and options that can help you in real time.

Key Messages: The key message of my webpage is to help people stop wasting time finding an outfit and ensuring that people are confident in what they wear. Providing confidence to the user that they can style their outfits beforehand and faster online without having waste time trying on everything in their closet.

Call to Action: My call to action would include people viewing my site and sharing it with people they knew or the internet. There may be a subscription plan for more advanced features, butfor the most part the website is totally free.

How to measure success I would measure my success with how many people click or use my site. Another thing is to see if people know about my site. One way I would try to promote my site is to share it on social media and include relevant trends/memes that would help my brand spread.