Writing Outwardly
"Kids can imagine it all: what do silly hairstyles, wacky workbenches,and pretend pizzas have in common? Kids can imagine and make their own play-doh versions! "
Not Burying the Lead
This example tells the viewer to "shop now" and to vuy their new transformer toys. They don't bury the lead by having the first thing you see on their website be a large image with bold text. They also have a large button on the front of their webpage saying to shop now, leading the viewer to easily want to click that button and start shopping. With the large font, bright colors, and large images and buttons, it's hard to not notice and the customer gets the info right away.
Don't Say Too Much
This is a great example for "not saying too much" because it's just one phrase on their main homepage. The phrase "what starts herechanges the world" is a powerful enough statement that also tells viewers what UT Austin is about. This phrase also indicates that their school is widely impactful in the world. This also indicates to students that their alumni are pretty successful which draws more students to want to go to their school. By not saying too much, the viewer is left to imagine what the message means and what it could entail for them as a potential student.
Making a Strong Call to Action
This exemplifies the principle of "making a strong call to action" because it calls upon people o donate now. The phrase "just a dollar a day can help save kids like Hunter is a very strong call to action because it appeals to people's sympathy and empathy. People want to help others and make a difference and donating one dollar a day seems like a very small action that can make a huge difference. The term "kids like hunter" is important to the viewer because the website also shows a picture and a link to view Hunters story, furthering their guilt and empathy if they choose to ignore the call to action.
